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Source:Reed Business Information, a division of Reed Elsevier Inc.
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Content Insider #148 - The iGen
 NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it.
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Social Media #2
 Number two in a series of articles to plainly explain what organizations need to consider and carry out in today's social media. As the online communities increase in size, number, character; companies will refine their activities to develop "word of mouth equity" that can be used to strengthen their understanding of the customer's wants/needs (present/future), produce sales, blunt the effect of cheap store brands compared to name brands and draw upon when problems, issues arise.
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E3 2010: Eyes on the Floor
 While nothing tops your very first E3 experience, every year comes with new surprises around every turn while exploring the booths. There were still hundreds of people in view at all times of the day, from exhibitors to booth babes and even security. It's overwhelming even before the press meetings!
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Social Media #1
 The reach of the Internet has opened the door for companies to be in direct touch with millions of individuals who want to obtain information and discuss your company, products, services and your capabilities. They have thousands of online outlets to research virtually anything - and anyone - who exists on the planet. The challenge for companies is how to participate with these people, win them over or neutralize their issues.
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