Suddenly Everything Clicks
Autodesk has decided not to charge Microsoft with trademark violation - despite the software giant's use of the CAD specialist's trademarked tagline 'Suddenly Everything Clicks'. Microsoft uses the phrase in its Windows XP advertising campaign. Posters proclaiming that, thanks to XP, 'Suddenly Everything Clicks' are all over the UK and in parts of North America.
However, Autodesk's Web site, which contains a list of trademarks taken by the company, showed that 'Suddenly Everything Clicks' had already been appropriated by the CAD company. [an error occurred while processing this directive] Fortunately, Steve Ballmer needn't lose any more sleep over the matter, as Autodesk has kindly decided it doesn't want the trademark any longer, essentially permitting Microsoft to take the slogan for its own.
Says Autodesk's legal team: "This trademark had been associated with a product that Autodesk is no longer offering, and for all intents and purposes we have abandoned this mark. Generally a trademark is not considered abandoned by its owner until two years after its last known use. Because we are approaching that anniversary, we will remove it from our list, as we have had no plans to reactivate it."
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